The embassy in South Africa has been particularly good since the war started. Funny thing is that Iran always was very stale, buttoned up and intellectual in it’s communication before this war. Former president Khatami infamously referenced Alexis de Tocqueville’s classic work Democracy in America, remarking that it was a text he was “sure most Americans have read” in a CNN interview in 1998. Now they’ve realized that most Americans can barely read, so it’s been memes and Lego videos during this war, and they’ve demonstrated that they are better at braindead propaganda too. Quite impressive.
Should’ve specified that I meant internationally. Unfortunately, I haven’t followed the internal stuff. Before this war, the international public diplomacy was very academic and formal as far as I’m aware. I guess it’s to be expected that the social media generations would excel at memes, Iranians tend to excel at most things they take seriously. That’s apparent even outside Iran, where Iranian minorities in the west are generally more ambitious in most areas compared to the majority of immigrant communities.