You’re not wrong! Life is a nightmare. It’s really sad that my metric nowadays for right and wrong is mostly whether or not the business is actively spying on me to find out how many pennies they can squeeze out of me.

IF the testing was purely random assignment of price points to gauge the markets ability to support a higher price, I think that is capitalism operating normally.

Now, on the other side, if the pricing changes were based on using the customers own data and spending habits to determine what a specific customer could be squeezed for, it is unacceptable and should be boycotted.