Housing is a difficult one though - hard to do anything with, and so many “angry, loud, right-wing people in charge of the news” are very reliant on property becoming more expensive. Even though it would be much better to deal with, you can guarantee a lot of bad press for tackling the cost of housing.

Everyone hates subscription traps, cold callers and being scammed by borderline-criminal businesses - so it’s a safe and popular one to go after.