The original purpose of loyalty cards, or at least the purpose that is commonly known, is customer retention. Clubcard is a perfect example of this. To earn clubcard points, you need to spend money at Tesco, to get certain discounts, you need a clubcard. Customer data is one thing, but customer retention is another.
It’s more than that.
The original purpose of loyalty cards, or at least the purpose that is commonly known, is customer retention. Clubcard is a perfect example of this. To earn clubcard points, you need to spend money at Tesco, to get certain discounts, you need a clubcard. Customer data is one thing, but customer retention is another.